Case Examples

Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.

  • Health Watch

    Category:
    Market Sizing
    Difficulty:
    Medium
    Industry:
    Healthcare

    HealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…

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  • LuxStyle

    Category:
    Profitability
    Difficulty:
    Easy
    Industry:
    Manufacturing

    LuxStyle, a mid-sized company designing and selling premium home decor items, is facing profitability challenges despite a strong brand presence and recent expansion into the direct-to-consumer market through an online…

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  • Butterfly

    Category:
    Profitability
    Difficulty:
    Medium
    Industry:
    Machinery

    Butterfly, a leading heavy equipment company specializing in construction and mining machinery, seeks to develop a strategy to reverse declining profitability over the past few years.

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  • Morocco Real Estate

    Category:
    Market Entry
    Difficulty:
    Medium
    Industry:
    Real Estate

    A group of friends is considering purchasing a 10-bedroom property with a garden and pool near Essaouira, Morocco, to run a hotel, co-living, or co-working space, and seeks advice on…

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  • HealthPlus

    Category:
    M&A / Joint Ventures
    Difficulty:
    Medium
    Industry:
    Healthcare

    HealthPlus, a leading US pharmaceutical company specializing in cardiovascular medications, is considering acquiring BioGenix, a European biotech firm known for biologic drugs targeting rare genetic disorders, to diversify its product…

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  • Textiloom

    Category:
    Pricing Strategy
    Difficulty:
    Medium
    Industry:
    Manufacturing

    Textiloom, a major player in the Brazilian textile industry, seeks to revise its pricing strategy to regain market share and enhance profitability amidst aggressive competition and changing customer preferences, while…

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  • PharmaFit

    Category:
    Market Entry
    Difficulty:
    Hard
    Industry:
    Healthcare

    PharmaFit, a prominent global pharmaceutical company, plans to launch its successful weight loss injection in Europe and seeks to understand the potential market size and ideal entry strategy by analyzing…

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  • Concert Master

    Category:
    Market Sizing
    Difficulty:
    Medium
    Industry:
    Media & Entertainment

    Concert Master, a well-established global entertainment company specializing in live concerts, plans to leverage digital platforms to launch virtual concerts in the US.

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  • Electra

    Category:
    Growth Strategy
    Difficulty:
    Medium
    Industry:
    Transportation

    Electra, a US-based emerging EV manufacturer known for its innovative, high-end electric sedans, seeks to expand and diversify its product line in a dynamic and competitive market influenced by varied…

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