Case Examples
Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.
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Health Watch
Read more: Health WatchHealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…
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Casey’s Coffee
Read more: Casey’s CoffeeCasey’s Coffee, a regional US chain known for its artisanal coffee and strong community presence among young professionals and college students, seeks growth strategies to increase profitability in a saturated…
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True Foods
Read more: True FoodsTrue Foods, a leading US manufacturer of infant formulas, seeks to identify new market opportunities to counteract declining sales caused by a decreasing birth rate by leveraging their expertise in…
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Morocco Real Estate
Read more: Morocco Real EstateA group of friends is considering purchasing a 10-bedroom property with a garden and pool near Essaouira, Morocco, to run a hotel, co-living, or co-working space, and seeks advice on…
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HealthPlus
Read more: HealthPlusHealthPlus, a leading US pharmaceutical company specializing in cardiovascular medications, is considering acquiring BioGenix, a European biotech firm known for biologic drugs targeting rare genetic disorders, to diversify its product…
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PharmaFit
Read more: PharmaFitPharmaFit, a prominent global pharmaceutical company, plans to launch its successful weight loss injection in Europe and seeks to understand the potential market size and ideal entry strategy by analyzing…
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Pet Deli
Read more: Pet DeliPet Deli, a leading US-based international pet food brand, is considering acquiring Woof Delight, a premium dog food brand known for high-quality, health-conscious products, to enhance its offerings and capitalize…
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City Bike
Read more: City BikeCityBike, a US-based bike-sharing company, seeks to estimate the potential market size for its services in Tokyo to differentiate from competitors expanding into European cities.
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Java House
Read more: Java HouseJava House, a popular US-based coffee shop chain known for its diverse menu and strong customer loyalty programs, seeks to explore expansion opportunities in the Middle Eastern markets due to…