Case Examples
Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.
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Health Watch
Read more: Health WatchHealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…
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Casey’s Coffee
Read more: Casey’s CoffeeCasey’s Coffee, a regional US chain known for its artisanal coffee and strong community presence among young professionals and college students, seeks growth strategies to increase profitability in a saturated…
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True Foods
Read more: True FoodsTrue Foods, a leading US manufacturer of infant formulas, seeks to identify new market opportunities to counteract declining sales caused by a decreasing birth rate by leveraging their expertise in…
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City Cycle Works
Read more: City Cycle WorksCity Cycle Works, a well-established Berlin bicycle shop known for high-quality bicycles and dedicated customer service, is being considered for inheritance or sale by the retiring owners, and your friend…
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LuxStyle
Read more: LuxStyleLuxStyle, a mid-sized company designing and selling premium home decor items, is facing profitability challenges despite a strong brand presence and recent expansion into the direct-to-consumer market through an online…
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Butterfly
Read more: ButterflyButterfly, a leading heavy equipment company specializing in construction and mining machinery, seeks to develop a strategy to reverse declining profitability over the past few years.
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HealthPlus
Read more: HealthPlusHealthPlus, a leading US pharmaceutical company specializing in cardiovascular medications, is considering acquiring BioGenix, a European biotech firm known for biologic drugs targeting rare genetic disorders, to diversify its product…
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Everymart
Read more: EverymartEverymart, a large US supermarket chain with 3,000 stores and $60 billion in revenue, seeks to increase profitability beyond ongoing cost reduction efforts by exploring additional measures in a highly…
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Textiloom
Read more: TextiloomTextiloom, a major player in the Brazilian textile industry, seeks to revise its pricing strategy to regain market share and enhance profitability amidst aggressive competition and changing customer preferences, while…
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PharmaFit
Read more: PharmaFitPharmaFit, a prominent global pharmaceutical company, plans to launch its successful weight loss injection in Europe and seeks to understand the potential market size and ideal entry strategy by analyzing…