Case Examples

Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.

  • Concert Master

    Category:
    Market Sizing
    Difficulty:
    Medium
    Industry:
    Media & Entertainment

    Concert Master, a well-established global entertainment company specializing in live concerts, plans to leverage digital platforms to launch virtual concerts in the US.

    Read more: Concert Master

  • City Bike

    Category:
    Market Sizing
    Difficulty:
    Easy
    Industry:
    Transporation

    CityBike, a US-based bike-sharing company, seeks to estimate the potential market size for its services in Tokyo to differentiate from competitors expanding into European cities.

    Read more: City Bike

  • Java House

    Category:
    Market Entry
    Difficulty:
    Medium
    Industry:
    Food and Beverage

    Java House, a popular US-based coffee shop chain known for its diverse menu and strong customer loyalty programs, seeks to explore expansion opportunities in the Middle Eastern markets due to…

    Read more: Java House

  • Mylie Beauty

    Category:
    Market Entry
    Difficulty:
    Hard
    Industry:
    Beauty

    Mylie Beauty, a well-established European cosmetics and skincare brand ranked #3 in market share, seeks to expand globally with a focus on the Asia Pacific region due to rising social…

    Read more: Mylie Beauty
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