Case Examples

Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.

  • Health Watch

    Category:
    Market Sizing
    Difficulty:
    Medium
    Industry:
    Healthcare

    HealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…

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  • Casey’s Coffee

    Category:
    Growth Strategy
    Difficulty:
    Medium
    Industry:
    Food and Beverage

    Casey’s Coffee, a regional US chain known for its artisanal coffee and strong community presence among young professionals and college students, seeks growth strategies to increase profitability in a saturated…

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  • True Foods

    Category:
    Market Sizing
    Difficulty:
    Hard
    Industry:
    Food and Beverage

    True Foods, a leading US manufacturer of infant formulas, seeks to identify new market opportunities to counteract declining sales caused by a decreasing birth rate by leveraging their expertise in…

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  • Butterfly

    Category:
    Profitability
    Difficulty:
    Medium
    Industry:
    Machinery

    Butterfly, a leading heavy equipment company specializing in construction and mining machinery, seeks to develop a strategy to reverse declining profitability over the past few years.

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  • HealthPlus

    Category:
    M&A / Joint Ventures
    Difficulty:
    Medium
    Industry:
    Healthcare

    HealthPlus, a leading US pharmaceutical company specializing in cardiovascular medications, is considering acquiring BioGenix, a European biotech firm known for biologic drugs targeting rare genetic disorders, to diversify its product…

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  • PharmaFit

    Category:
    Market Entry
    Difficulty:
    Hard
    Industry:
    Healthcare

    PharmaFit, a prominent global pharmaceutical company, plans to launch its successful weight loss injection in Europe and seeks to understand the potential market size and ideal entry strategy by analyzing…

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  • Cosmetic Care

    Category:
    Pricing
    Difficulty:
    Hard
    Industry:
    Beauty

    Cosmetic Care, a global leader in cosmetic treatments with over 100 clinics in the US and EU, is considering expanding to the UAE to tap into its growing demand for…

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  • Pet Deli

    Category:
    M&A / Joint Ventures
    Difficulty:
    Easy
    Industry:
    Food and Beverage

    Pet Deli, a leading US-based international pet food brand, is considering acquiring Woof Delight, a premium dog food brand known for high-quality, health-conscious products, to enhance its offerings and capitalize…

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  • Java House

    Category:
    Market Entry
    Difficulty:
    Medium
    Industry:
    Food and Beverage

    Java House, a popular US-based coffee shop chain known for its diverse menu and strong customer loyalty programs, seeks to explore expansion opportunities in the Middle Eastern markets due to…

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  • Mylie Beauty

    Category:
    Market Entry
    Difficulty:
    Hard
    Industry:
    Beauty

    Mylie Beauty, a well-established European cosmetics and skincare brand ranked #3 in market share, seeks to expand globally with a focus on the Asia Pacific region due to rising social…

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