Case Examples

Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.

  • City Cycle Works

    Category:
    M&A / Joint Ventures
    Difficulty:
    Medium
    Industry:
    Retail

    City Cycle Works, a well-established Berlin bicycle shop known for high-quality bicycles and dedicated customer service, is being considered for inheritance or sale by the retiring owners, and your friend…

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  • LuxStyle

    Category:
    Profitability
    Difficulty:
    Easy
    Industry:
    Manufacturing

    LuxStyle, a mid-sized company designing and selling premium home decor items, is facing profitability challenges despite a strong brand presence and recent expansion into the direct-to-consumer market through an online…

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  • Butterfly

    Category:
    Profitability
    Difficulty:
    Medium
    Industry:
    Machinery

    Butterfly, a leading heavy equipment company specializing in construction and mining machinery, seeks to develop a strategy to reverse declining profitability over the past few years.

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  • Olive Tech

    Category:
    Profitability
    Difficulty:
    Hard
    Industry:
    Electronics

    Olive Tech, a leading German electronics manufacturer known for its consumer electronics, seeks to assess and address the causes of declining profitability despite its strong market presence.

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  • Everymart

    Category:
    Profitability
    Difficulty:
    Hard
    Industry:
    Retail

    Everymart, a large US supermarket chain with 3,000 stores and $60 billion in revenue, seeks to increase profitability beyond ongoing cost reduction efforts by exploring additional measures in a highly…

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  • Textiloom

    Category:
    Pricing Strategy
    Difficulty:
    Medium
    Industry:
    Manufacturing

    Textiloom, a major player in the Brazilian textile industry, seeks to revise its pricing strategy to regain market share and enhance profitability amidst aggressive competition and changing customer preferences, while…

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  • Cosmetic Care

    Category:
    Pricing
    Difficulty:
    Hard
    Industry:
    Beauty

    Cosmetic Care, a global leader in cosmetic treatments with over 100 clinics in the US and EU, is considering expanding to the UAE to tap into its growing demand for…

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  • City Bike

    Category:
    Market Sizing
    Difficulty:
    Easy
    Industry:
    Transporation

    CityBike, a US-based bike-sharing company, seeks to estimate the potential market size for its services in Tokyo to differentiate from competitors expanding into European cities.

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  • Mylie Beauty

    Category:
    Market Entry
    Difficulty:
    Hard
    Industry:
    Beauty

    Mylie Beauty, a well-established European cosmetics and skincare brand ranked #3 in market share, seeks to expand globally with a focus on the Asia Pacific region due to rising social…

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  • Retrocord

    Category:
    Growth Strategy
    Difficulty:
    Easy
    Industry:
    Retail

    Retrocord, a beloved Parisian record store specializing in vintage vinyl with a loyal customer base, seeks to boost revenue amid stagnant growth by evaluating strategies like expanding product offerings, launching…

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