Case Examples

Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.

  • City Bike

    Category:
    Market Sizing
    Difficulty:
    Easy
    Industry:
    Transporation

    CityBike, a US-based bike-sharing company, seeks to estimate the potential market size for its services in Tokyo to differentiate from competitors expanding into European cities.

    Read more: City Bike

  • Mylie Beauty

    Category:
    Market Entry
    Difficulty:
    Hard
    Industry:
    Beauty

    Mylie Beauty, a well-established European cosmetics and skincare brand ranked #3 in market share, seeks to expand globally with a focus on the Asia Pacific region due to rising social…

    Read more: Mylie Beauty

  • Retrocord

    Category:
    Growth Strategy
    Difficulty:
    Easy
    Industry:
    Retail

    Retrocord, a beloved Parisian record store specializing in vintage vinyl with a loyal customer base, seeks to boost revenue amid stagnant growth by evaluating strategies like expanding product offerings, launching…

    Read more: Retrocord
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