Case Examples
Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.
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Health Watch
Read more: Health WatchHealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…
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Casey’s Coffee
Read more: Casey’s CoffeeCasey’s Coffee, a regional US chain known for its artisanal coffee and strong community presence among young professionals and college students, seeks growth strategies to increase profitability in a saturated…
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City Cycle Works
Read more: City Cycle WorksCity Cycle Works, a well-established Berlin bicycle shop known for high-quality bicycles and dedicated customer service, is being considered for inheritance or sale by the retiring owners, and your friend…
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HealthPlus
Read more: HealthPlusHealthPlus, a leading US pharmaceutical company specializing in cardiovascular medications, is considering acquiring BioGenix, a European biotech firm known for biologic drugs targeting rare genetic disorders, to diversify its product…
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Textiloom
Read more: TextiloomTextiloom, a major player in the Brazilian textile industry, seeks to revise its pricing strategy to regain market share and enhance profitability amidst aggressive competition and changing customer preferences, while…
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Electra
Read more: ElectraElectra, a US-based emerging EV manufacturer known for its innovative, high-end electric sedans, seeks to expand and diversify its product line in a dynamic and competitive market influenced by varied…
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Java House
Read more: Java HouseJava House, a popular US-based coffee shop chain known for its diverse menu and strong customer loyalty programs, seeks to explore expansion opportunities in the Middle Eastern markets due to…