Case Examples

Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.

  • Health Watch

    Category:
    Market Sizing
    Difficulty:
    Medium
    Industry:
    Healthcare

    HealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…

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  • Casey’s Coffee

    Category:
    Growth Strategy
    Difficulty:
    Medium
    Industry:
    Food and Beverage

    Casey’s Coffee, a regional US chain known for its artisanal coffee and strong community presence among young professionals and college students, seeks growth strategies to increase profitability in a saturated…

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  • City Cycle Works

    Category:
    M&A / Joint Ventures
    Difficulty:
    Medium
    Industry:
    Retail

    City Cycle Works, a well-established Berlin bicycle shop known for high-quality bicycles and dedicated customer service, is being considered for inheritance or sale by the retiring owners, and your friend…

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  • HealthPlus

    Category:
    M&A / Joint Ventures
    Difficulty:
    Medium
    Industry:
    Healthcare

    HealthPlus, a leading US pharmaceutical company specializing in cardiovascular medications, is considering acquiring BioGenix, a European biotech firm known for biologic drugs targeting rare genetic disorders, to diversify its product…

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  • Textiloom

    Category:
    Pricing Strategy
    Difficulty:
    Medium
    Industry:
    Manufacturing

    Textiloom, a major player in the Brazilian textile industry, seeks to revise its pricing strategy to regain market share and enhance profitability amidst aggressive competition and changing customer preferences, while…

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  • Java House

    Category:
    Market Entry
    Difficulty:
    Medium
    Industry:
    Food and Beverage

    Java House, a popular US-based coffee shop chain known for its diverse menu and strong customer loyalty programs, seeks to explore expansion opportunities in the Middle Eastern markets due to…

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