Case Examples

Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.

  • True Foods

    Category:
    Market Sizing
    Difficulty:
    Hard
    Industry:
    Food and Beverage

    True Foods, a leading US manufacturer of infant formulas, seeks to identify new market opportunities to counteract declining sales caused by a decreasing birth rate by leveraging their expertise in…

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  • LuxStyle

    Category:
    Profitability
    Difficulty:
    Easy
    Industry:
    Manufacturing

    LuxStyle, a mid-sized company designing and selling premium home decor items, is facing profitability challenges despite a strong brand presence and recent expansion into the direct-to-consumer market through an online…

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  • Cosmetic Care

    Category:
    Pricing
    Difficulty:
    Hard
    Industry:
    Beauty

    Cosmetic Care, a global leader in cosmetic treatments with over 100 clinics in the US and EU, is considering expanding to the UAE to tap into its growing demand for…

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  • Pet Deli

    Category:
    M&A / Joint Ventures
    Difficulty:
    Easy
    Industry:
    Food and Beverage

    Pet Deli, a leading US-based international pet food brand, is considering acquiring Woof Delight, a premium dog food brand known for high-quality, health-conscious products, to enhance its offerings and capitalize…

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  • City Bike

    Category:
    Market Sizing
    Difficulty:
    Easy
    Industry:
    Transporation

    CityBike, a US-based bike-sharing company, seeks to estimate the potential market size for its services in Tokyo to differentiate from competitors expanding into European cities.

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  • Mylie Beauty

    Category:
    Market Entry
    Difficulty:
    Hard
    Industry:
    Beauty

    Mylie Beauty, a well-established European cosmetics and skincare brand ranked #3 in market share, seeks to expand globally with a focus on the Asia Pacific region due to rising social…

    Read more: Mylie Beauty
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