Case Examples

Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.

  • True Foods

    Category:
    Market Sizing
    Difficulty:
    Hard
    Industry:
    Food and Beverage

    True Foods, a leading US manufacturer of infant formulas, seeks to identify new market opportunities to counteract declining sales caused by a decreasing birth rate by leveraging their expertise in…

    Read more: True Foods

  • City Bike

    Category:
    Market Sizing
    Difficulty:
    Easy
    Industry:
    Transporation

    CityBike, a US-based bike-sharing company, seeks to estimate the potential market size for its services in Tokyo to differentiate from competitors expanding into European cities.

    Read more: City Bike
Scroll to Top