Case Examples
Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.
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Health Watch
Read more: Health WatchHealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…
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True Foods
Read more: True FoodsTrue Foods, a leading US manufacturer of infant formulas, seeks to identify new market opportunities to counteract declining sales caused by a decreasing birth rate by leveraging their expertise in…
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Morocco Real Estate
Read more: Morocco Real EstateA group of friends is considering purchasing a 10-bedroom property with a garden and pool near Essaouira, Morocco, to run a hotel, co-living, or co-working space, and seeks advice on…
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PharmaFit
Read more: PharmaFitPharmaFit, a prominent global pharmaceutical company, plans to launch its successful weight loss injection in Europe and seeks to understand the potential market size and ideal entry strategy by analyzing…
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Concert Master
Read more: Concert MasterConcert Master, a well-established global entertainment company specializing in live concerts, plans to leverage digital platforms to launch virtual concerts in the US.
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City Bike
Read more: City BikeCityBike, a US-based bike-sharing company, seeks to estimate the potential market size for its services in Tokyo to differentiate from competitors expanding into European cities.
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Java House
Read more: Java HouseJava House, a popular US-based coffee shop chain known for its diverse menu and strong customer loyalty programs, seeks to explore expansion opportunities in the Middle Eastern markets due to…
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Mylie Beauty
Read more: Mylie BeautyMylie Beauty, a well-established European cosmetics and skincare brand ranked #3 in market share, seeks to expand globally with a focus on the Asia Pacific region due to rising social…