Case Examples
Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.
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Health Watch
Read more: Health WatchHealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…
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True Foods
Read more: True FoodsTrue Foods, a leading US manufacturer of infant formulas, seeks to identify new market opportunities to counteract declining sales caused by a decreasing birth rate by leveraging their expertise in…
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PharmaFit
Read more: PharmaFitPharmaFit, a prominent global pharmaceutical company, plans to launch its successful weight loss injection in Europe and seeks to understand the potential market size and ideal entry strategy by analyzing…
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Java House
Read more: Java HouseJava House, a popular US-based coffee shop chain known for its diverse menu and strong customer loyalty programs, seeks to explore expansion opportunities in the Middle Eastern markets due to…
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Mylie Beauty
Read more: Mylie BeautyMylie Beauty, a well-established European cosmetics and skincare brand ranked #3 in market share, seeks to expand globally with a focus on the Asia Pacific region due to rising social…