Case Examples
Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.
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Health Watch
Read more: Health WatchHealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…
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City Cycle Works
Read more: City Cycle WorksCity Cycle Works, a well-established Berlin bicycle shop known for high-quality bicycles and dedicated customer service, is being considered for inheritance or sale by the retiring owners, and your friend…
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HealthPlus
Read more: HealthPlusHealthPlus, a leading US pharmaceutical company specializing in cardiovascular medications, is considering acquiring BioGenix, a European biotech firm known for biologic drugs targeting rare genetic disorders, to diversify its product…
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Textiloom
Read more: TextiloomTextiloom, a major player in the Brazilian textile industry, seeks to revise its pricing strategy to regain market share and enhance profitability amidst aggressive competition and changing customer preferences, while…
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Pet Deli
Read more: Pet DeliPet Deli, a leading US-based international pet food brand, is considering acquiring Woof Delight, a premium dog food brand known for high-quality, health-conscious products, to enhance its offerings and capitalize…
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Concert Master
Read more: Concert MasterConcert Master, a well-established global entertainment company specializing in live concerts, plans to leverage digital platforms to launch virtual concerts in the US.
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City Bike
Read more: City BikeCityBike, a US-based bike-sharing company, seeks to estimate the potential market size for its services in Tokyo to differentiate from competitors expanding into European cities.