Case Examples
Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.
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Health Watch
Read more: Health WatchHealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…
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Casey’s Coffee
Read more: Casey’s CoffeeCasey’s Coffee, a regional US chain known for its artisanal coffee and strong community presence among young professionals and college students, seeks growth strategies to increase profitability in a saturated…
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LuxStyle
Read more: LuxStyleLuxStyle, a mid-sized company designing and selling premium home decor items, is facing profitability challenges despite a strong brand presence and recent expansion into the direct-to-consumer market through an online…
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Butterfly
Read more: ButterflyButterfly, a leading heavy equipment company specializing in construction and mining machinery, seeks to develop a strategy to reverse declining profitability over the past few years.
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Concert Master
Read more: Concert MasterConcert Master, a well-established global entertainment company specializing in live concerts, plans to leverage digital platforms to launch virtual concerts in the US.
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Electra
Read more: ElectraElectra, a US-based emerging EV manufacturer known for its innovative, high-end electric sedans, seeks to expand and diversify its product line in a dynamic and competitive market influenced by varied…
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City Bike
Read more: City BikeCityBike, a US-based bike-sharing company, seeks to estimate the potential market size for its services in Tokyo to differentiate from competitors expanding into European cities.
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Retrocord
Read more: RetrocordRetrocord, a beloved Parisian record store specializing in vintage vinyl with a loyal customer base, seeks to boost revenue amid stagnant growth by evaluating strategies like expanding product offerings, launching…