Case Examples
Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.
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Health Watch
Read more: Health WatchHealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…
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Butterfly
Read more: ButterflyButterfly, a leading heavy equipment company specializing in construction and mining machinery, seeks to develop a strategy to reverse declining profitability over the past few years.
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Morocco Real Estate
Read more: Morocco Real EstateA group of friends is considering purchasing a 10-bedroom property with a garden and pool near Essaouira, Morocco, to run a hotel, co-living, or co-working space, and seeks advice on…
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HealthPlus
Read more: HealthPlusHealthPlus, a leading US pharmaceutical company specializing in cardiovascular medications, is considering acquiring BioGenix, a European biotech firm known for biologic drugs targeting rare genetic disorders, to diversify its product…
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PharmaFit
Read more: PharmaFitPharmaFit, a prominent global pharmaceutical company, plans to launch its successful weight loss injection in Europe and seeks to understand the potential market size and ideal entry strategy by analyzing…
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Concert Master
Read more: Concert MasterConcert Master, a well-established global entertainment company specializing in live concerts, plans to leverage digital platforms to launch virtual concerts in the US.
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Electra
Read more: ElectraElectra, a US-based emerging EV manufacturer known for its innovative, high-end electric sedans, seeks to expand and diversify its product line in a dynamic and competitive market influenced by varied…
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City Bike
Read more: City BikeCityBike, a US-based bike-sharing company, seeks to estimate the potential market size for its services in Tokyo to differentiate from competitors expanding into European cities.