Case Examples
Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.
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Health Watch
Read more: Health WatchHealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…
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City Cycle Works
Read more: City Cycle WorksCity Cycle Works, a well-established Berlin bicycle shop known for high-quality bicycles and dedicated customer service, is being considered for inheritance or sale by the retiring owners, and your friend…
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HealthPlus
Read more: HealthPlusHealthPlus, a leading US pharmaceutical company specializing in cardiovascular medications, is considering acquiring BioGenix, a European biotech firm known for biologic drugs targeting rare genetic disorders, to diversify its product…
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Everymart
Read more: EverymartEverymart, a large US supermarket chain with 3,000 stores and $60 billion in revenue, seeks to increase profitability beyond ongoing cost reduction efforts by exploring additional measures in a highly…
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PharmaFit
Read more: PharmaFitPharmaFit, a prominent global pharmaceutical company, plans to launch its successful weight loss injection in Europe and seeks to understand the potential market size and ideal entry strategy by analyzing…
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Cosmetic Care
Read more: Cosmetic CareCosmetic Care, a global leader in cosmetic treatments with over 100 clinics in the US and EU, is considering expanding to the UAE to tap into its growing demand for…
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City Bike
Read more: City BikeCityBike, a US-based bike-sharing company, seeks to estimate the potential market size for its services in Tokyo to differentiate from competitors expanding into European cities.
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Mylie Beauty
Read more: Mylie BeautyMylie Beauty, a well-established European cosmetics and skincare brand ranked #3 in market share, seeks to expand globally with a focus on the Asia Pacific region due to rising social…
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Retrocord
Read more: RetrocordRetrocord, a beloved Parisian record store specializing in vintage vinyl with a loyal customer base, seeks to boost revenue amid stagnant growth by evaluating strategies like expanding product offerings, launching…