Case Examples

Explore our original cases all inspired from real interviews at McKinsey, BCG and Bain.

  • Health Watch

    Category:
    Market Sizing
    Difficulty:
    Medium
    Industry:
    Healthcare

    HealthWatch is a medium-sized company specializing in wearable health monitoring devices and aims to estimate the potential market size for expanding its product line to target the senior population above…

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  • City Cycle Works

    Category:
    M&A / Joint Ventures
    Difficulty:
    Medium
    Industry:
    Retail

    City Cycle Works, a well-established Berlin bicycle shop known for high-quality bicycles and dedicated customer service, is being considered for inheritance or sale by the retiring owners, and your friend…

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  • HealthPlus

    Category:
    M&A / Joint Ventures
    Difficulty:
    Medium
    Industry:
    Healthcare

    HealthPlus, a leading US pharmaceutical company specializing in cardiovascular medications, is considering acquiring BioGenix, a European biotech firm known for biologic drugs targeting rare genetic disorders, to diversify its product…

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  • Everymart

    Category:
    Profitability
    Difficulty:
    Hard
    Industry:
    Retail

    Everymart, a large US supermarket chain with 3,000 stores and $60 billion in revenue, seeks to increase profitability beyond ongoing cost reduction efforts by exploring additional measures in a highly…

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  • PharmaFit

    Category:
    Market Entry
    Difficulty:
    Hard
    Industry:
    Healthcare

    PharmaFit, a prominent global pharmaceutical company, plans to launch its successful weight loss injection in Europe and seeks to understand the potential market size and ideal entry strategy by analyzing…

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  • Cosmetic Care

    Category:
    Pricing
    Difficulty:
    Hard
    Industry:
    Beauty

    Cosmetic Care, a global leader in cosmetic treatments with over 100 clinics in the US and EU, is considering expanding to the UAE to tap into its growing demand for…

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  • Concert Master

    Category:
    Market Sizing
    Difficulty:
    Medium
    Industry:
    Media & Entertainment

    Concert Master, a well-established global entertainment company specializing in live concerts, plans to leverage digital platforms to launch virtual concerts in the US.

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  • Mylie Beauty

    Category:
    Market Entry
    Difficulty:
    Hard
    Industry:
    Beauty

    Mylie Beauty, a well-established European cosmetics and skincare brand ranked #3 in market share, seeks to expand globally with a focus on the Asia Pacific region due to rising social…

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  • Retrocord

    Category:
    Growth Strategy
    Difficulty:
    Easy
    Industry:
    Retail

    Retrocord, a beloved Parisian record store specializing in vintage vinyl with a loyal customer base, seeks to boost revenue amid stagnant growth by evaluating strategies like expanding product offerings, launching…

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